The success of a video game is based on its precise and detailed planning. For this purpose video game developers rely on mindmaps and storyboards. Only when these have been thoroughly executed, the project can be completed successfully within budget and on time. On the other hand a premature execution is destined to fail.

The webpages we visit every day are built in thousands of lines of computer instructions. The machine transforms this code into a human understandable representation and displays it on screen. We should not claim to read from the internet without having in mind this automated interpretation.

As breathtaking as virtuality may appear, it also initiates a process of disenchantment. There are moments where we approach absolute solitude and fall into a spiral of isolation. This situation can’t be solved with an updated software version.

Our span of existence is defined through time. This period can be subdivided into smaller intervals. At the granular level defined by daily routines, the whole life at it self is a repeating loop. Breaking this cycles requieres accurate instinct at the precise level of magnitude.

This video is a simple representation of the facts. What seems to be a slow motion shot of soap bubbles, is just a digital montage of reality and fiction. Trough this the imagery itself becomes a mirror to perception of our surroundings and the notion of how we assess the world.

Our society lives of waste. The markets are based on cycles of consumption and disposal. This accelerating tendency has to take a drastic turn if we do not want to get a glimpse on layers that have been stacked since the industrial revolution.

It is personality defining if a cup is seen as half full or half empty. What is left out from this analysis are the determining extremes at which one state transitions into another. These situations are often perceived so deeply that time itself stretches to allow for a conceived change of future behaviour.